The First $20 Million Is Always the Hardest

The First $20 Million Is Always the Hardest is a 2002 film based on the novel of the same name by technology-culture writer Po Bronson. The film stars Adam Garcia and Rosario Dawson. The screenplay was written by Jon Favreau and Gary Tieche.


Andy Kasper is a marketer who quits his job in search of something more fulfilling. He gets hired at LaHonda Research Institute, where Francis Benoit assigns him to design the PC99, a $99 PC. He moves into a run-down apartment building where he meets his neighbor Alisa, who's an artist, and puts together a team of unassigned employees. The team includes: Salman Fard, a short, foreign man with an accent who is hacking into CIA files when Andy meets him; Curtis "Tiny" Russell, a massively obese, anthropophobic man; and Darrell, a tall, blond, pierced, scary, germaphobic, deep-voiced man with personal space issues who regularly refers to himself in the third person.