Carry On Loving is a 1970 British comedy film, the 20th release in the series of 31 Carry On films (1958–1992). It was directed by Gerald Thomas and features series regulars Sid James, Kenneth Williams, Charles Hawtrey, Joan Sims, Hattie Jacques, Terry Scott and Bernard Bresslaw alongside newcomers Richard O'Callaghan (in his first Carry On) and Imogen Hassall (in her only Carry On role). The dialogue veers toward open bawdiness rather than the evasive innuendo characteristic of the earlier films in the series. The film was followed by Carry On Henry in 1971.

Plot

Various events involve a dating agency run by Sid Bliss and his longtime girlfriend Sophie Plummett. Their "Wedded Bliss" agency purports to bring together lonely hearts using computer-matching technology, but couples are actually paired up by Sophie. Bliss consistently avoids marrying Sophie, enthusiastically pursuing Esme Crowfoot, a seamstress and client who consistently rejects his advances.