The İş Bank commercial featuring Mustafa Kemal Atatürk, the founder of Turkey, first aired on Turkish television channels on 10 November 2007, coinciding with the 69th commemoration of Atatürk's death in 1938. This is reportedly the first commercial featuring Atatürk.

Plot

The commercial features a dialogue between a young boy and Atatürk working in a rose garden. A thorn pricks Atatürk's finger. The boy asks how a thorn can prick Atatürk's hand. Atatürk replies with the question: "can it not prick?" The boy further asks how Atatürk's hand can bleed. Atatürk replies with the question: "can it not bleed?" Shocked, the boy inquires whether he isn't Atatürk? Atatürk replies that he is indeed Atatürk. The boy, still shocked, replies "but...". Atatürk interrupts and explains that if one is going to grow a rose, one will suffer pain, one's hand will bleed, sun will make one sweat, there will be people putting to the gardener that the roses in the garden will never die, and that there will be people confronting the gardener on how a rose is supposed to be grown. Atatürk continues by saying that the boy should be asking him just one question: "Do I want to make this place a rose garden? Do I want to grow the world's most beautiful roses in this garden?" Atatürk further adds that if the boy really wishes it to be so, "he wouldn't care about neither the thorns that prick nor the words said". Atatürk continues by saying that whoever it might be, all he would care about is the scent of the rose garden. Atatürk concludes by asking, whether the boy understood the lesson and the boy acknowledges this. The commercial concludes with the statement "We respectfully commemorate Mustafa Kemal Atatürk, the founder of our country and bank".