"It" is a 1927 American silent romantic comedy film that tells the story of a shop girl who sets her sights on the handsome, wealthy boss of the department store where she works. It is based on a novella by Elinor Glyn that was originally serialized in Cosmopolitan magazine.
Spunky shopgirl Betty Lou Spence (Clara Bow) has a crush on her handsome employer, Cyrus Waltham Jr. (Antonio Moreno), the new manager of and heir to the "world's largest store". However, they belong to different social classes and he is already romantically linked to blonde socialite Adela Van Norman (Jacqueline Gadsden). But Cyrus's silly friend Monty (William Austin) notices Betty, and she uses him to get closer to Cyrus.
|author||Frederica Sagor Maas Hope Loring Louis D. Lighton|
|award||National Film Registry|
|contentLocation||New York City|
|director||Clarence G. Badger Josef von Sternberg|
|editor||E. Lloyd Sheldon|
|keywords||baby coney island end even fishing boat hot dog hot dogs lose masquerade misunderstand roller coaster roller coasters social class united states children\'s bureau welfare worker welfare workers|
|producer||Adolph Zukor B. P. Schulberg Jesse L. Lasky|
|recordedAt||New York City|