Bat Masterson is an American Western television series which was a fictionalized account of real-life marshal, gambler, and journalist Bat Masterson. The title character was played by Gene Barry, and the half-hour black-and-white series ran on NBC from 1958 to 1961. The show was produced by Ziv Television Productions. "Bat" is a nickname for Masterson's first name Bartholemew, although the fictional Masterson says that his name is William Barkley Masterson.