The Meatrix is a short flash animation critical of factory farming and industrial agricultural practices. It has been translated into more than 30 languages and watched by more than 30 million people. It was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for GRACE Communications Foundation, and two sequels were released in 2006, titled The Meatrix II: Revolting, and The Meatrix II ½.
In a dark satire of The Matrix, Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull. Moopheus shows Leo that the farm he has known is an illusion, and that he is really trapped in a horrific factory farm. Leo and Moopheus then work to break out of the Meatrix and help others do the same, with some help from a third character, Chickity. The animated short aims to encourage consumers to purchase organic food products and free-range meats.
|author||Jonah Sachs Louis Fox|
|keywords||break out bucolic chickity factory farm factory farming family farm free-range leo matrix moopheus morpheus neo organic food trap trinity|
|producer||Free Range Graphics Sustainable Table|
|productionCompany||Free Range Graphics|