The Hire

The BMW film series The Hire is a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles. The series made a comeback in 2016, fourteen years after its original run ended.


This series of short films center on a nameless protagonist, known as "The Driver" (Clive Owen), who is a highly-proficient professional driver BMW automobiles. The plot of each film varies, but all involve the Driver being hired to perform tasks for various clients, typically to transport important individuals and/or cargo while evading pursuing antagonists.