Cold Turkey is a 1971 satirical black comedy film starring Dick Van Dyke and a long list of comedic actors. The film was directed, coproduced and cowritten by Norman Lear and is based on the unpublished novel I'm Giving Them Up for Good by Margaret and Neil Rau.


As part of a public relations and marketing strategy to compare the empathy of Big Tobacco to the nobility of the Nobel Peace Prize, advertising executive Merwin Wren convinces the Valiant Tobacco Company to propose a challenge: a tax-free check for $25,000,000 ($ million today) to any city or town in America that can stop smoking, going cold turkey, for thirty days.