What Would Jesus Buy? is a 2007 documentary film produced by Morgan Spurlock and directed by Rob VanAlkemade. The title is a take-off on the phrase, "what would Jesus do?". The film debuted on the festival circuit on March 11, 2007, at the South By Southwest (SXSW) conference in Austin, Texas. It went into general U.S. release on November 16, 2007.