Looney Tunes is an American media franchise owned by Warner Bros. Entertainment. The franchise began as a series of animated short films that originally ran from 1930 to 1969, alongside its spin-off series Merrie Melodies, produced by Warner Bros. Cartoons during the golden age of American animation. Following a revival in the late 1970s, new shorts were released theatrically as recently as 2014. The two series introduced a large cast of characters, including Bugs Bunny, Daffy Duck, Elmer Fudd and Porky Pig. The term Looney Tunes has since been expanded to also refer to the characters themselves.