I'll Never Forget What's'isname (DVD box title: I'll Never Forget What's 'Isname) is a 1967 British film directed and produced by Michael Winner. It stars Oliver Reed and Orson Welles. The film deals with creativity and commercialism.

Plot

Disillusioned London advertising executive Andrew Quint (Reed) attempts to get back at his boss Jonathan Lute (Welles) by making a negative commercial reusing themes from earlier in the film, including Lute saying "The number one product of all human endeavor is waste... waste." The commercial, advertising a Super-8 camera, talks about capturing events while you still can before everything is destroyed and discarded. It ends with Quint operating a car crusher and destroying numerous cameras. The commercial is hailed as a masterpiece, and wins an award, but Quint hurls the award into the River Thames, and escapes into Swinging London.