Pimp is a 2018 American drama film written and directed by Christine Crokos and starring Keke Palmer. Lee Daniels served as an executive producer.

Plot

An urban gritty drama set on the streets of the Bronx. Wednesday (Keke Palmer), a female pimp, grows up learning the game from her dad Midnight (Played by DMX) her mother, Mae (Aunjanue Ellis) being one of his girls, making her quit and settling down with her until he dies in his sleep from an overdose. Once he's gone she is left looking after her mom, who is an addict and her girlfriend Nikki (Haley Ramm) . In need of more money to survive, Nikki decides to turn tricks, insisting its just business and surprisingly changing their luck. Rising up in the game, Wednesday continues to hustle hard for a dream of a better life for her girls and a ticket out of the Bronx with Nikki, all while looking after a strung out Mae. But when Wednesday pulls a stripper named Destiny (Vanessa Morgan), she believes this is the jackpot to being free. Destiny begins bringing in big money and trouble, Wednesday spoils her, and disregards the needs of Nikki, who is becoming sick of the lifestyle. Wednesday’s life seems to be turning around, Mae becomes incarcerated. When visiting her Wednesday finds out that Mae never loved her and only wanted to be back home. Enraged, Wednesday leaves her there, making that her home. She then comes face to face with Kenny (Edi Gathegi) Destiny’s pimp/ex that she ran away from, who runs a more dangerous game. He confronts Wednesday and takes back Destiny, leaving Wednesday to fight one of Kenny's henchmen who ends up dead. In a ferocious battle for survival of the fittest, Wednesday fights for freedom and risks everything to protect what's hers including Nikki. She finds out that money is the real thing you should never bring too close to your heart.