Greed is a 2019 satirical film written and directed by Michael Winterbottom. The film stars Steve Coogan, David Mitchell, Asa Butterfield, Dinita Gohil, Sophie Cookson, Jonny Sweet, Asim Chaudhry, Shirley Henderson, and Isla Fisher. The film centres around Sir Richard McCreadie, played by Coogan, a billionaire high-street fashion mogul loosely based on Arcadia Group chairman Philip Green, and events surrounding the build-up to his 60th birthday celebrations on the Greek island of Mykonos.
The film takes a non-linear approach to the life of Sir Richard "Greedy" McCreadie, a billionaire fashion mogul. After a recent damaging appearance at a government inquiry into financial and ethical abuse within the fashion industry, McCreadie has decided to publish his memoirs and has hired Nick, a socially awkward journalist, to ghostwrite it for him. Nick's research into McCreadie's background leads to flashbacks charting his rise from relatively humble (though still affluent and privileged) circumstances as an outcast and rebellious student at an unnamed British public school, to his rise in the 1970s and 1980s as a powerful high-street fashion merchant, to the government hearing. It becomes clear that, despite McCreadie's self-image as a hard-nosed and savvy businessman with multiple celebrity friends, much of his wealth is in fact based on ruthless exploitation and financial corruption, including a reliance on sweatshops in Southeast Asia for his fashion lines, tax avoidance, asset stripping and similar ethically questionable financial dealings.