Aşk Laftan Anlamaz (Love Doesn't Understand Words) is a Turkish romantic comedy television series broadcast on Show TV. The series premiered on June 15, 2016. It stars Burak Deniz as Murat Sarsılmaz and Hande Erçel as Hayat Uzun. The story is set in Istanbul and follows a workplace romance at a multinational fashion company, Sarte. The series has aired in over 30 countries worldwide and has reached millions of views on YouTube.

Plot

Hayat Uzun, a native of Giresun village and daughter of a fisherman is under pressure to secure employment in Istanbul or she will have to return to her family in the countryside and would be forced into an arranged marriage by her strict conservative father. She currently lives with her best friends Ipek and Asli, with her mother, Emine, visiting them. A case of mistaken identity gets her a job at multinational textile company Sarte, as personal assistant to the assistant of Murat Sarsılmaz, Sarte's head. Originally, the job was reserved for Suna Pektas a family friend of Sarsilmaz's.