Will Success Spoil Rock Hunter? is a 1957 American satirical comedy film starring Jayne Mansfield and Tony Randall, with Betsy Drake, Joan Blondell, John Williams, Henry Jones, Lili Gentle, and Mickey Hargitay, and with a cameo by Groucho Marx. The film is a satire on popular fan culture, Hollywood hype, and the advertising industry, which was profiting from commercials on the relatively new medium of television. It also takes aim at the reduction television caused to the size of movie theater audiences in the 1950s. The film was known as Oh! For a Man! in the United Kingdom.

Plot

Struggling writer Rockwell P. Hunter is low rung of the ladder at the La Salle advertising agency. With the agency set to lose its biggest account — Stay-Put Lipstick — he hatches an idea to get the perfect model and spokeswoman for Stay-Put's new line of lipstick: famous actress Rita Marlowe. Fortunately, his teenage niece April — a huge fan of Rita — knows where Rita is staying in New York.