Pinay Pie is a 2003 Filipino comedy film, directed by award-winning multi-genre director Jose Javier Reyes. The film was released to Philippine theaters on September 3, 2003. It stars Vhong Navarro, Joyce Jimenez, Assunta De Rossi and Ai-Ai delas Alas on the lead roles. It is a film about girl power. De las Alas plays Yolly, an aging woman who searches for the man of her dreams. De Rossi plays Love, a beautiful young lady who wants to be famous, and Jimenez plays Karen, an overly hardworking woman.

Plot

The story of three modern Filipina childhood friends share their love of pies. Yolly (Ai-Ai delas Alas) an aging buy-and-sell businesswoman, Karen (Joyce Jimenez) a director for a men’s fashion magazine, and Love, (Assunta de Rossi) Karen’s cousin, a makeup artist and saleswoman who aspires to be a beauty queen. The three friends meet for lunch and Love reveals her plan to join another pageant after her losing streak from the previous pageants. This time, she plans to join ‘Dyosa ng Kagandahan.’ Yolly reveals that her cop boyfriend, SPO Pablito (Carlos Agassi) might propose tonight. At her job, Love asks her admirer Elmo (Onemig Bondoc) to drive her to tryouts. Karen’s magazine sales declines and her supervisor employs Butch (Vhong Navarro), an eccentric director to boost the sales. As Yolly prepares to meet SPO Pablito, her mother gets happy. Pablito brings Yolly to meet his mother (Vangie Labalan) who happens to be a strict and disapproves of Yolly and her job. During the tryouts, Love meets a judge named George (Carlo Maceda). After ditching Elmo to go out with George, Love gets drunk while George takes photos of her in a swimwear. Karen decided to surprise her live-in boyfriend, Art (Rafael Rosell) but catches him with another woman in bed. Yolly tells Pablito that if he proposes, she will say yes. She tells her mother that Pablito didn’t propose but Yolly’s mother encourages her to pursue Pablito’s mom and warns her that he might be the last chance to experience real love.