Pinay Pie is a 2003 Filipino comedy film, directed by award-winning multi-genre director Jose Javier Reyes. The film was released to Philippine theaters on September 3, 2003. It stars Vhong Navarro, Joyce Jimenez, Assunta De Rossi and Ai-Ai delas Alas on the lead roles. It is a film about girl power. De las Alas plays Yolly, an aging woman who searches for the man of her dreams. De Rossi plays Love, a beautiful young lady who wants to be famous, and Jimenez plays Karen, an overly hardworking woman.
The film tells a funny story about three fantastic and fearless female friends. Karen (Joyce Jimenez) is the smart and fashionable one among the three. She works for a girls magazine, and later catches her boyfriend, Artie (Rafael Rosell), in bed with another woman, Greta (Jenny Miller). Love (Assunta De Rossi) is the cousin of Karen. She works in the cosmetics section of a department store, and dreams of becoming a beauty queen someday, thus, making her a regular contestant of beauty competitions. Yolly (Ai-Ai delas Alas) is the businesswoman of the group. She is into the buy and sell business, wherein she buys clothes from ukay-ukay only to sell them as brand new and original. The story runs when Love joins the Diyosa ng Kagandahan 2003 contest, where they find out that her roommate, Greta, is the new girlfriend of Karen's philandering boyfriend, Artie, and the kinakapatid of Yolly's boyfriend policeman, SPO Pablito (Carlos Agassi), who dumped her. They also see this girl cuddling up with one of the judges of the contest, George Collins (Carlo Maceda). Karen, Love and Yolly tire out all their efforts for Love to win the contest and teach their ex-boyfriends a valuable lesson.