Luv Ka The End is a 2011 Hindi comedy drama film directed by Bumpy, starring Shraddha Kapoor and Taaha Shah in the lead roles. The film was the first production of Y-Films, a subsidiary of Yash Raj Films and released to mostly positive reviews on 6 May 2011. The film is also loosely based on the 2009 American film Wild Cherry and the 2006 American film John Tucker Must Die directed by Betty Thomas and John Green's novel Paper Towns.

Plot

Rhea Dialdas has just done her JC (Junior College) and she already fancies herself marrying her charming, rich boyfriend Luv Nanda. who in turn, fancies winning this contest called BBC (Billionaire Boys Club), which is a rage amongst billionaire boys. It is seen that the boys upload videos of themselves with girls, engaging in intimate activities, on the website, and the more they do so, the more points they get. Luv Nanda was going to become the highest scorer that year. This was shown to Rhea by the brother of a friend of Rhea.