Jamie Oliver's Food Revolution
Jamie Oliver's Food Revolution (retitled Jamie's American Food Revolution in the United Kingdom) was a television show on ABC from March 2010 until summer 2011. The show was produced by British chef Jamie Oliver and Ryan Seacrest, following Oliver as he attempted to reform the US school lunch programs, help American society fight obesity and change their eating habits in order to live healthier and longer lives.
The show premiered on ABC on March 21, 2010, in the UK on Channel 4 on September 13, 2010, in Greece on Fox Life Greece in November 2010 and in Italy on Raisat Gambero Rosso Channel in January 2011. Oliver, a celebrity chef and health campaigner in the United Kingdom, used a grassroots campaign in the US to curb obesity. In the first season, his efforts were focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country. In an early trailer for the show, Oliver challenged a group of first grade schoolchildren to identify fruits and vegetables, and they were unable to do so. The show appeared to combine the concepts from at least two of his previous TV series' campaigns in the UK: Jamie's Ministry of Food and Jamie's School Dinners.