I'll Never Forget What's 'Isname (title on the original British posters and on the DVD cover) or I'LL NEVER FORGET WHAT'S 'iSNAME (title on the original print, trailer and soundtrack album) is a 1967 British comedy-drama film directed and produced by Michael Winner. It stars Oliver Reed and Orson Welles. The film deals with creativity and commercialism. An interesting fact. Oliver Reed's uncle Carol Reed had directed Orson Welles in the 1949 film THE THIRD MAN.

Plot

The opening credits run as a man carries a large axe through the streets of London. He then enters an office and destroys a desk with the axe. The man, Quint (Oliver Reed) works for Dallafield Advertising alongside Lute (Orson Welles). Quint has a string of affairs with younger women despite being married. He begins to recall his torturous school days, and these memories entwine with the present.