The Heist is a 2006 British Derren Brown television special that aired on Channel 4. In the special, Brown purports to use the cover of a motivational seminar and documentary to see if he can persuade four members of a group of thirteen businessmen and businesswomen to steal £100,000 in what they believe is a genuine "armed robbery" of a bank's security guard (using a realistic-looking toy gun).


Thirteen delegates are invited to an intimate seminar in a hotel in Hertfordshire apparently to learn some of Brown’s skills, after responding to adverts in the press. They had to be open responsive types who would respond well to his techniques; have no criminal record; fall into a typical middle-management income bracket or above; and be deemed psychologically robust enough by an independent psychologist to take part in the show.