Feels Good Man

Feels Good Man is a 2020 American documentary film about the Internet meme Pepe the Frog. Marking the directorial debut of Arthur Jones, the film stars artist Matt Furie, the creator of Pepe. The film follows Furie as he struggles to reclaim control of Pepe from members of the alt-right who have co-opted the image for their own purposes. The film premiered at the 2020 Sundance Film Festival and won a U.S. Documentary Special Jury Award for Emerging Filmmaker. It was also nominated in the U.S. Documentary Competition at Sundance.


Pepe the Frog, created by Matt Furie, is first featured in a comic on MySpace called Boy's Club, one of four twentysomething postcollegiate slacker friends who live together. In one installment, Pepe is caught by one of his housemates with his pants around his ankles, urinating. Asked why, he replies, "Feels good man". The image becomes a viral Internet meme and is co-opted by the alt-right.